Meitu invests 100 million yuan to recruit AI imaging builders industry-wide with product challenge

Meitu, the Chinese image processing company, has announced a 100 million yuan (approximately $13.8 million) fund to recruit AI imaging builders from across the industry. The Meitu Hatch Catch product challenge is now open for registration.

The 100 million yuan fund is designed to incentivize and support developers and teams with innovative capabilities in the AI imaging field. Meitu hopes this initiative will foster a more vibrant developer ecosystem around AI-powered imaging technologies.

The Meitu Hatch Catch product challenge serves as the core vehicle for this recruitment drive. Participants are invited to submit innovative solutions centered on AI imaging technology. Outstanding projects and teams stand to receive financial and resource support from Meitu.

As a company with years of deep expertise in image processing, Meitu has been steadily increasing its AI investments. From early image beautification tools to today's AI imaging platform, the company is deeply integrating AI into its product lineup.

This open recruitment of AI imaging builders with 100 million yuan marks a strategic shift for Meitu — from closed, in-house R&D toward an open ecosystem model. The move is expected to attract external innovation into the AI imaging赛道 (track).

Registration for the Meitu Hatch Catch challenge is now open, with specific competition procedures, judging criteria, and reward mechanisms yet to be announced. Industry observers are watching closely to see whether this competition can incubate the next generation of AI imaging products.