Synthesia launches AI Roleplay Sessions, moving from video production to live interactive training

Synthesia, the AI video generation platform best known for creating digital avatar training videos, has announced a major new product: AI Roleplay Sessions, which brings real-time interactive coaching to enterprise training.

Unlike Synthesia's traditional video-based approach, AI Roleplay Sessions enables employees to engage in live, unscripted conversations with AI avatars in scenarios such as handling customer complaints, conducting performance reviews, or navigating sales negotiations.

After each session, the platform delivers detailed feedback, performance scores, and analytics — allowing companies to quantitatively measure training effectiveness rather than relying on attendance-based metrics.

This represents a strategic pivot for Synthesia. The company has built its reputation on AI-generated training videos where users type a script and a digital avatar narrates it. Roleplay Sessions transform that one-way content into an interactive experience.

According to TechCrunch, Synthesia is tackling a persistent challenge in corporate training: how to let employees practice high-stakes conversations in a safe environment without the logistical cost of live roleplays with human coaches or peers. AI avatars are available on demand, removing scheduling bottlenecks.

The launch comes at a time when hybrid and remote work models have intensified demand for scalable, measurable training tools. Synthesia's interactive coaching product directly addresses this gap.

From a competitive standpoint, Synthesia is evolving beyond AI video tools into a broader enterprise learning platform. The company was already valued at over $1 billion and is a major player in the AI content generation space.

Key questions going forward include whether the quality of AI roleplay interactions can approach that of human-led coaching, and how quickly enterprise customers adopt this new training modality.