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Alibaba Confirms Qwen AI Models Across All Apple China Devices, AI Revenue Grows Triple-Digit for 11th Straight Quarter

Alibaba has confirmed that its Qwen large language models will be deployed across all Apple devices sold in China, marking a major AI partnership between the Chinese tech giant and the world's largest consumer electronics company. The company also reported that its AI business revenue has grown at triple-digit rates for 11 consecutive quarters.

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Alibaba confirmed on July 23 that its proprietary Qwen large language models will be integrated across Apple's entire product lineup in China. The news was reported by multiple outlets and represents a significant milestone for Chinese AI models entering global consumer electronics ecosystems.

According to reports, Qwen models will be deployed on all Apple devices sold in China, including iPhones, iPads, and Macs. This means hundreds of millions of Chinese Apple users will have direct access to AI features powered by Qwen.

Alibaba's AI commercialization efforts have been gaining substantial momentum. The company disclosed that its AI business revenue has sustained triple-digit growth for 11 consecutive quarters, driven by the widespread adoption of Qwen across cloud services, enterprise applications, and consumer scenarios.

Qwen is a series of large language models developed by Alibaba Cloud, ranging from lightweight to ultra-large-scale variants. The model family has performed strongly across multiple Chinese and English benchmarks and is regarded as one of China's most competitive AI models.

The Apple partnership represents a major strategic victory for Alibaba. Apple's China business is one of its most important global markets, and selecting Qwen as the underlying AI model for China-region devices gives Alibaba a privileged position in the fiercely competitive Chinese AI landscape.

The collaboration also reflects Apple's localization strategy in China. Facing strict AI regulatory requirements and the need for localized AI capabilities, Apple has chosen to partner with a leading Chinese AI company to ensure competitive AI experiences on its devices sold in China.

For China's AI industry, the Qwen-Apple integration further cements Alibaba's leadership position in AI and signals that AI models capable of large-scale commercialization will secure premium distribution channels.

The next area to watch is whether this partnership will expand to other Asian markets and how Qwen-powered features on Apple devices will compare to the global Apple Intelligence experience.

Why it matters

The Qwen-Apple China deal positions Alibaba as the default AI provider for the world's most valuable consumer brand in its largest overseas market, reshaping the competitive dynamics of China's AI industry.

AlibabaQwenAppleChinaAI
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