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OpenAI's mystery AI device reportedly priced at $300-$400 as a premium smart speaker

New details about OpenAI's unannounced AI device suggest it will be a premium smart speaker priced between $300 and $400, according to TechCrunch. The company has not confirmed the price or the device's specifications, which remain in the rumor stage.

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传OpenAI神秘AI设备定价300至400美元,定位高端智能音箱
Image source: techcrunch.com

New details about OpenAI's mysterious AI device emerged on August 6, with TechCrunch reporting that the unannounced product will reportedly sell for between $300 and $400.

The reporting frames the device as a pricey smart speaker, a positioning that would put it well above mainstream smart speakers on the market today.

The price has not been confirmed by OpenAI and remains a reported figure, meaning the final retail price could change by the time the product actually launches.

Little is known about the device's official name, release date, or feature set, though its rumored positioning suggests OpenAI is pushing its AI assistant into consumer hardware.

A $300-$400 smart speaker would place OpenAI in direct competition with established consumer audio and smart home players, extending the company's reach beyond software and services.

The key questions going forward are when OpenAI will officially unveil the device, whether the actual price matches the reports, and whether its AI interaction experience can stand out from existing products.

Why it matters

If the reports hold, OpenAI would enter the smart speaker market at a premium $300-$400 price point, extending its AI push into consumer hardware and intensifying competition with existing smart home players.

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