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Altruist's Hazel uses an AI agent to create financial plans in minutes

Altruist has launched Hazel, an AI agent that creates financial plans in minutes for financial advisors. The rollout, reported by InvestmentNews, is the latest sign that AI agents are moving into the core workflows of wealth management.

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Fintech company Altruist has launched Hazel, an AI agent that can create financial plans in minutes, according to InvestmentNews.

Hazel is designed for financial advisors, taking over much of the heavy lifting in the planning process and compressing work that traditionally takes considerable time into a matter of minutes.

Financial planning typically involves gathering client data, analyzing assets and cash flow, setting goals, and producing plan documents. The appeal of an AI agent is automating these steps so advisors can focus on client conversations and recommendations.

For Altruist, Hazel marks a step toward a more intelligent platform. The company serves independent financial advisors, and adding AI capabilities could sharpen its competitive edge.

Across the industry, AI agents are moving quickly into wealth management, taking on everything from marketing content and client service to plan creation.

What to watch next: how Hazel's output quality and compliance hold up in real use, and whether Altruist expands the agent across more of the advisor workflow.

Why it matters

Hazel embeds generative AI directly into advisors' core workflow; if it proves out in practice, it could speed up AI agent adoption across wealth management.

AltruistAI AgentFintech
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