Roewe Jia Yue 07, first car with Doubao cockpit assistant, passes 30,000 pre-orders

According to the Chinese auto outlet Pacific Auto, the Roewe Jia Yue 07 has become the first production model to feature the Doubao cockpit assistant, and its pre-orders have passed the 30,000 mark. For a newly launched vehicle, that figure is typically read as an early gauge of market interest.

The key signal is the word 'first'. Putting the Doubao cockpit assistant into a production car moves large-model capability out of launch events and concept demos and into a form customers can actually order. For automakers, the in-car assistant is increasingly part of how a new model differentiates itself.

Cockpit assistants matter because the in-car interface is one of the places drivers and passengers interact with most often. Compared with traditional voice commands, assistants built on large models are expected to handle more natural conversation and more complex in-cabin tasks. Making the Doubao cockpit assistant a selling point for the Jia Yue 07 reflects that shift.

It is worth noting that the report focuses on pre-orders rather than final deliveries or an official price. In China, such 'small deposits' are typically intent or reservation payments placed before launch, so the number signals early attention more than confirmed sales. The 30,000 figure should be read as an early indicator of momentum.

More broadly, bringing large-model assistants into the cockpit is becoming a common selling point for new cars in China, combining model capability with hardware delivery. How the Roewe Jia Yue 07 performs will be one sample for judging the real user experience and retention of the Doubao cockpit assistant.

What to watch next: the model's official pricing and delivery schedule, how the Doubao cockpit assistant performs in real driving scenarios, and whether the collaboration extends to other models. Those factors will decide whether 'first to ship' is a short-lived marketing point or a durable product direction.