Birdsview Raises €2.5 Million Seed to Scale Avys AI Retention Agent for Retailers

Birdsview announced today that it has raised €2.5 million in seed funding to scale Avys, its AI-powered digital worker designed to help retailers grow repeat purchases.

Avys is an AI B2C Retention Agent trained on retail product knowledge. The platform understands a retailer's catalog, determines what to pitch to each customer, and identifies the optimal timing and channel to deliver personalized direct messages via email, SMS, and similar channels.

The seed round was backed by Fortino Ventures and Newion. Birdsview was previously supported at the pre-seed stage by TGFS Technologiegründerfonds Sachsen, and the new funding brings additional international backing as the company builds Avys for retail retention.

According to the company, existing marketing platforms require humans to define rules around which customers receive which messages. As catalog complexity grows, many retailers rely on external agencies just to keep up with retention workflows. Avys is positioned to replace that entire workflow.

Birdsview claims Avys can drive up to 8x more revenue than classic tools while operating at catalog scale. The company's broader vision is to replace traditional retention software and reduce retailers' reliance on third-party agencies.

The company was founded by Ozan Brochwitz-Tuerker and Tim Kuesters, who previously ran a customer retention agency themselves. The founders said that experience gave them direct insight into the pain points of retail retention and led them to build an AI agent that makes that business model obsolete.

As AI agents gain traction in vertical industries, Birdsview's seed round signals growing investor confidence in specialized AI retention tools for retail. The key question ahead is whether Avys can maintain its performance advantage at scale across diverse retail catalogs.