Realtime AI News
Midjourney Acquires Astrology App Co-Star, Bringing Two-Dozen Employees Onboard
AI lab Midjourney has acquired the popular astrology app Co-Star, bringing its team of roughly two dozen employees onboard. The acquisition signals Midjourney's ambition to expand beyond its Discord-based image generation roots and potentially build its first standalone app.
Midjourney, the AI lab best known for its image and video generation tools, has acquired Co-Star, the popular astrology application, according to a report from TechCrunch. The deal marks one of the most unexpected moves yet from a company that has been steadily expanding its product horizons.
Co-Star's team of roughly two dozen employees has joined Midjourney as part of the acquisition. Financial terms of the deal were not disclosed.
Midjourney currently operates almost entirely through its Discord server, where users can generate images and video using text prompts. The company has never released a standalone consumer app. With Co-Star's experienced consumer app team now onboard, industry observers speculate that Midjourney may finally be building its own dedicated application.
This is not Midjourney's first diversification effort. The company has previously explored a medical imaging arm and even operates its own spa brand. The Co-Star acquisition represents yet another unexpected direction for the AI lab.
Co-Star is a well-known astrology app on the App Store, known for its personalized birth chart readings and minimalist design. It has built a loyal following among younger users and has been featured extensively in tech media coverage.
For Midjourney, the acquisition provides both a talented consumer product team and new possibilities for combining personalized data with generative AI. The key question going forward is whether Midjourney can leverage Co-Star's personalization capabilities to create unique user experiences that go beyond simple image generation.
Why it matters
Midjourney's acquisition of Co-Star signals a strategic pivot from pure model provider toward consumer app ecosystem, potentially accelerating the launch of a standalone Midjourney application.
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