Tencent Combines AI and Gaming to Preserve Cultural Heritage at New UNESCO Site in Jingdezhen

Tencent has announced it will combine artificial intelligence and gaming technologies to assist in the preservation and dissemination of cultural heritage at Jingdezhen, the Chinese porcelain capital recently inscribed as a UNESCO World Heritage site. This marks the latest move by a major Chinese tech company into the digital preservation of cultural heritage.

Jingdezhen, renowned worldwide for its millennia-long ceramic craftsmanship, was recently added to the UNESCO World Heritage list. The newly designated status brings global attention to the region, while also raising the stakes for effective cultural heritage protection and outreach.

Tencent's project will leverage the company's combined expertise in AI and gaming to create digital heritage preservation and sharing solutions. By integrating AI-powered intelligent analysis and image recognition capabilities with immersive interactive experiences built on game engines, Tencent aims to enable more intuitive and engaging ways for people to understand and experience Jingdezhen's ceramic culture.

As one of China's largest internet companies, Tencent has deep roots in both gaming and AI. Tencent Games is among the world's largest game publishers, while its Hunyuan large language model represents a major effort in AI development. Combining these two domains for cultural heritage protection represents a significant corporate social responsibility initiative.

Digital preservation of UNESCO World Heritage sites has become a global trend. Tencent has previously collaborated with cultural institutions on digital projects to preserve Chinese culture. The Jingdezhen project expands the boundaries of technology-culture integration, demonstrating the potential of AI and gaming technologies beyond the entertainment sector.