Tarahum charity foundation launches Rahma AI agent to guide donors and visitors

Tarahum Charity Foundation launched Rahma, an AI agent on its website, on November 9, according to the Emirates News Agency, describing it as a digital companion for customers, donors and visitors.

Rahma walks users through the foundation's site, points them to the information and services they are looking for, and explains how to take part in its initiatives; the name means "mercy" in Arabic.

The use case is largely customer service. Abdulla Al Kaabi, the foundation's head of customer service, said clients ask the same questions every day — which documents they need, how to follow up on a request — and that Rahma now answers at any time, so people know their next step without waiting.

That frees staff for cases that need personal attention, particularly People of Determination and senior citizens, and Al Kaabi said the foundation will keep developing the agent with every question it receives.

Dr. Ahmad Tahlak, the foundation's general manager, said Tarahum judges technology by the real difference it makes in people's lives, and that Rahma is meant to make its services easier to reach while supporting more reliable, transparent delivery of healthcare, educational and housing assistance.

The launch is framed against Dubai-it, the digital-government approach set by Sheikh Mohammed bin Rashid Al Maktoum, and coincides with UAE Innovates, a nationwide initiative held through November to celebrate ideas across sectors.

Rahma is available now on the Tarahum website. What to watch is how a public-facing charity agent performs under real query volumes, how it hands cases over to human staff, and whether other foundations follow with similar deployments.