Zoho rebuilds Campaigns with simpler email and SMS, native WhatsApp and AI agent workflows

Zoho has rebuilt its Campaigns marketing platform, with changes concentrated in three areas: simpler email and SMS sending, native WhatsApp support, and AI agent workflows, according to a report from The Sun Malaysia on November 14.

Campaigns has been Zoho's marketing automation product for small and mid-sized businesses, built largely around email blasts and SMS touchpoints. The rebuild repositions it from a mostly single-channel email tool toward multi-channel outreach.

Native WhatsApp support is the most consequential part of the update. In markets across Southeast Asia, South Asia and Latin America, WhatsApp is the primary channel for everyday communication, so whether marketing and customer messages can be run compliantly from one platform directly determines how usable the tool is locally.

AI agent workflows push automation from rule triggers toward task execution. For marketing teams that means repetitive segmentation, content generation and follow-up can be chained into a flow instead of depending on people switching between modules, a model closer to handing an agent a goal.

The report does not disclose pricing for the new Campaigns, which regions it ships in, or a migration timeline for existing users. For current customers, the practical impact therefore depends on details that are not yet public.

What to watch is differentiation. Zoho has always competed on an integrated, self-owned product stack and relatively low prices; whether embedding agents into a marketing tool creates separation from incumbents such as HubSpot and Mailchimp, which already ship AI features, will come down to how widely the agent workflows are opened up and how they are billed.