ByteDance Merges Feishu and Doubao Teams in Major ToB Restructuring

ByteDance released an internal memo on July 30 announcing a major organizational restructuring, according to a report from Phoenix Tech (ifeng.com). The Feishu (Lark) product team will merge with the Doubao product team to form a new Doubao Product Team, led by Zhao Qi, the original Doubao head. Feishu head Xie Xin will now report to Zhao Qi.

In parallel, the Feishu GTM (go-to-market, sales, customer service) team will integrate with the Volcano Engine team to form a new ToB GTM organization called the Creativity Service Platform. This platform will handle all market, sales, and customer service operations for ByteDance's MaaS (Model-as-a-Service) and SaaS cloud offerings. It will be led by Tan Dai, head of Volcano Engine, with Feishu sales head Lin Chan and Feishu strategy and marketing head Shi Zhijun reporting to him.

This restructuring marks a major step toward unifying ByteDance's ToB strategy in the large-model era. Doubao, ByteDance's large language model product brand, is established as the unified front-end customer entry point, while Volcano Engine serves as the underlying technology and cloud infrastructure platform.

Feishu, ByteDance's enterprise collaboration platform that holds a significant position in China's office productivity market, will have its product capabilities deeply integrated with AI through this merger with Doubao.

The integration consolidates Feishu's product expertise with Doubao's AI capabilities while unifying sales and service under Volcano Engine, reducing internal competition and resource fragmentation.

For customers, the restructuring promises a more unified AI-powered office experience. ByteDance is building a complete loop from AI models (Doubao) to applications (Feishu) to infrastructure (Volcano Engine).

Industry analysts note that this move comes amid intensifying competition in China's AI SaaS market. Baidu, Alibaba, and Tencent are all accelerating their AI enterprise service offerings, and ByteDance needs organizational integration to improve decision-making speed and market responsiveness.

Key areas to watch include how Zhao Qi will manage both Doubao and Feishu as core products under his leadership, and whether the newly formed Creativity Service Platform can effectively integrate two large teams from Feishu and Volcano Engine.